Migrating to other platforms, including your own, is a natural and important step for growth. It enables you to take ownership of your brand and protect it from platform rules and suspension, even as those platforms change. Here are a few reasons every successful eCommerce seller should invest in their own website.

• Owning your brand means owning the customer
• Diversity: Give Omni-Channel experience with reduced risk
• Encourage loyalty and brand recognition
• Increased marketing opportunities
• Reduce cost per sale with your own store
• Improved search marketing
• Start private labeling
• Gain the freedom to sell where the customers are