Selling direct online increases your reach. With an online store, your profits are no longer limited by the number of customers that can physically visit your brick and mortar location. You can sell across towns, states, and even across borders, removing all geographical limitations.
Your online store also allows you to cater to shoppers who find it more convenient to browse and buy at times when retail locations are not traditionally open. Online shopping can save time for both the buyer and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages.
An ecommerce system provides real time data and analytics about your products and your customers. You can see how people interact with the site, what products interest them, what they left in their cart and how much the average purchase was. Valuable metrics that allow you to make adjustments to meet your customer’s needs.
Even if your product(s) don’t appear ideal for online sales, an ecommerce presence will help buyers discover your business. Shoppers are spending more time researching online than ever before. Sixty-four percent of buyers spend 10 minutes or more researching before buying. They are online searching for products your business might sell. By having your items listed online in an ecommerce system you improve your chances of appearing in search engine results pages.That research could draw local buyers to your brick-and-mortar location or entice them to call. And best of all, your website is always selling. An ecommerce site is open 24/7/365 with virtually none of the overhead of a brick-and-mortar location.